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Five Key Marketing Trends That Will Drive the Future

The marketing industry is constantly evolving, and businesses that ignore the changes in the trends are more likely to stagnate and let their competitors take over. This condition could lead to the failure of the business, and in the worst-case scenario, it could...
How do You Know When to Rebrand?

How do You Know When to Rebrand?

Too often, the red flags that can signal a potential problem get lost in the rush of work and the bustle of life. It can be hard to notice them when you do, and launching a brand-new initiative can be a daunting task. In this article, we’ll talk about what a rebrand...
How Artificial Intelligence is Changing Marketing

How Artificial Intelligence is Changing Marketing

Artificial intelligence has become bigger than ever, finding a place in almost every industry. In the past, many were wear of AI, fearing it could mean the coming of our robot overlords. In more recent years, it’s become more acceptable, and it’s done a...
The Recent Evolution of Marketing

The Recent Evolution of Marketing

The field of marketing has changed dramatically over the past few decades. In the 80s and 90s, web-based internet marketing was a novel idea that most brands were wary of. In this essay, I will talk about how these changes have contributed to why now is a very...
Marketing Trends of 2022

Marketing Trends of 2022

The shift to online markets had been immediate and necessary for a business to survive and thrive. Finding the best marketing strategy is vital, even if it means keeping up with the market trends. Here are four marketing trends of 2022 that businesses looking to...