“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas or goods for consumption. Advertising is one form of marketing that helps promote products or services by creating an image in a person’s mind.”
The two terms are often confused because they have many similarities. Marketing and advertising both involve promoting a product or service to potential customers. However, there are some key differences between them which we will discuss below:
Marketing usually includes research about what people want. This information can be used to create innovative products that meet their needs better than traditional products do. For example, Apple creates new technology based on what consumers want from their devices rather than just designing something with no input from anyone outside.
On the other hand, advertising is often based on what companies think people want or need rather than actual consumer research. For example, many ads for women’s products focus on how they will make a woman feel better even though this may not be reflective of what she wants to achieve out of using them (e.g., an ad for skincare products may say that using them will make you feel more confident even if the woman who sees this ad is already very attractive).
Marketing is a process that often includes strategy and careful planning. On the other hand, advertising does not involve such specific plans because companies do not always know how effective their ads will be until they are launched.
Marketing is aimed at potential customers who are not yet aware of the offered product or service. For example, if you were selling a new type of chocolate bar, it would be marketing to people who have never tried this kind before and may want to try one for the first time.
On the other hand, advertising is aimed more at potential customers who are already aware of the product or service that is being offered.
Marketing focuses on building relationships between customer and company, while advertising only relates to creating a positive image of the company’s product or service.
Marketing is aimed at potential customers who are not yet aware of the product or service offered. At the same time, advertising targets people who already have some experience with the given brand and builds strong relationships between customers and the company. Marketing can be considered an ongoing process that helps companies understand the needs of their customers while also helping them meet those customers’ wants and expectations.