Marketing is an industry that has changed drastically in the past twenty years alone, and will only continue to change as time passes. With the industry constantly changing, it’s important that anyone in the marketing field be willing to learn.
That being said, the greatest minds in marketing have taken it upon themselves to write books meant to teach us more about the industry, discussing trends, where the industry is going, and where it’s been among other things.
Here are some of the best marketing books to read as we wrap up 2022 and move into 2023 …
$100M Offers | Alex Hormozi
For entrepreneur Alex Hormozi, building a successful business was not about using fancy marketing techniques and tools. Instead, he and his team focused on making offers that customers could not refuse. This strategy allowed them to create a simple yet effective marketing campaign. In his book, Hormozi shares a system that businesses can use to enhance their offerings and charge more. He also explains how to implement effective marketing techniques without following the traditional rules. If you’re planning on starting a new business in 2022, this is a book you’ll want to consider reading.
The Ultimate Marketing Engine | John Jantsch
John Jantsch is the author of the highly acclaimed marketing book “Duct Tape Marketing.” In his new book, he shows readers how to create a system that will take their customers from where they currently are to wherever they want to go. His system is built on over 30 years of experience in the industry, and he has plenty of actionable lessons that you can use to create your own marketing engine.
Product-Led SEO | Eli Schwartz
Eli Schwartz is a highly regarded expert in the field of SEO, having spent over 10 years delivering results for various B2B and B2C companies. He has worked on websites such as WordPress and Zendesk, and he is also a popular speaker at conferences and business schools. According to Schwartz, the best SEO strategy for a company will not be the same as that of its competitors. Instead, it will require a combination of data-driven logic and a creative approach. In his book, Eli shows how to take advantage of the unique selling points of his company to achieve exceptional results.
The Partnership Economy | David A. Yovanno
In his book, David Yovanno, the CEO of impact.com, talks about the various ways that businesses can benefit from the partnership economy. He shows case studies that show how various organizations such as Target, Walmart, and Fabletics have been able to grow their businesses through the partnership revolution. This is a great book for anyone looking to learn more about the benefits of partnerships in business.