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Five Key Marketing Trends That Will Drive the Future

The marketing industry is constantly evolving, and businesses that ignore the changes in the trends are more likely to stagnate and let their competitors take over. This condition could lead to the failure of the business, and in the worst-case scenario, it could...
How do You Know When to Rebrand?

How do You Know When to Rebrand?

Too often, the red flags that can signal a potential problem get lost in the rush of work and the bustle of life. It can be hard to notice them when you do, and launching a brand-new initiative can be a daunting task. In this article, we’ll talk about what a rebrand...
The Recent Evolution of Marketing

The Recent Evolution of Marketing

The field of marketing has changed dramatically over the past few decades. In the 80s and 90s, web-based internet marketing was a novel idea that most brands were wary of. In this essay, I will talk about how these changes have contributed to why now is a very...
How to Rebrand Yourself This Year

How to Rebrand Yourself This Year

Maybe you’re not happy with your old self. You want a new start for the New Year. Perhaps it’s time to make a few changes and try a little bit of rebranding. It’s never too late to turn over a new leaf, so we’ve put together some tips that will...
How to Market Yourself on Linkedin

How to Market Yourself on Linkedin

LinkedIn is one of the best ways to market yourself. It has numerous users, and it’s the world’s largest professional network. You can use LinkedIn to grow your personal or business brand, find potential clients for your products or services, and get in...
Using Customer Data to Boost Your Marketing Efforts

Using Customer Data to Boost Your Marketing Efforts

As a small business owner, marketing your company is an uphill battle. One of the best methods to make your business seem more desirable is through customer data. To create a successful marketing strategy, it’s essential to collect as much customer data as...