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Content marketing is one of the most effective forms of digital marketing on the internet today. Content is what drives the user experience and brings consistent traffic to your website or blog. As countless SEO experts spout on various forums and guides online, “content is king.” Producing even the best content will get you nowhere, however, if there is no audience for that content. It’s easy to get buried under the slush pile of content on the internet. You should try the following 3 facets of content marketing to establish your audience and drive traffic to your site.

Source Ideas from Social Media
You can keep a close watch on trending topics and keywords on social media, using them later in the content you produce. Various social media platforms, like Facebook, Instagram, and Reddit, allow content marketers to place their fingers on the pulse of their potential audiences. You will quickly learn which content is shared and visited most often. In fact, by gaining a significant social media following, you can, in turn, add many of your social media connections to your audience by creating a dedicated page for your website, business or blog, using your social media presence as a soapbox of sorts for displaying your content.

Collaborate With Influencers
Social influencers are becoming an integral part of any digital marketing campaign. As Instagram and Tumblr celebrities shift their focus from personal content to affiliated or sponsored content, businesses and websites have tapped into a new source of traffic. Users who follow social influencers affiliated with your content will, consequently, be exposed to your marketing efforts in addition to the social influencer’s.

Involve Your Employees
Rather than pushing content produced by a business, you should try to get your own employees involved in your content marketing campaign. People trust other people far more than they trust businesses. When a regular person recommends a piece of content they claim to find interesting or informative, others are more likely to share that content from a personal account, instead of content posted and advertised by a business.

While there is no “silver bullet” to successful content marketing, following these simply steps should supply you with the initial audience your content needs to excel. Content marketing is a constant process, though, requiring perpetual updating and upkeep. Keep your audience both satisfied and wanting more by regularly publishing unique, high-quality content.