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One of the most significant technological trends of the past few years has been application creation for smartphones. Companies looking to boost their digital marketing strategies may find this as a useful addition in hopes to gain a broader audience. Not all companies have the skills necessary to write code and thus can turn to “do it yourself” mobile app creation software.

Asking Initial Questions
Before deciding on which software to use, a few questions must be answered in order to move forward with the process. What do you want your app to do? What problems will it solve and how will it appeal to possible users? Goal setting and create a plan of what the app will accomplish is a critical first step in the creation of a mobile app.

Research and Cost
When using DIY software for the application, companies must decide on a budget. The budget will weigh heavily on how long the app will be up and running and can range from a monthly or yearly fee for the site. Research is a key step in this selection process. The team or person dedicated to this project will need to figure out which app, in a world of thousands of DIY app software, is best for the specific idea.

Difficulty of Use
There is a long list of quality DIY app sites that will break down the ease of use, depending on the experience of the creator, as well as cost, functionality, etc. Top app software created to meet the needs of the less experienced user. This includes games, organizational tools, along with buying and selling items and merchandise. Each designed for the usability of the amateur designer’s needs.

Marketing the App
Along with the creation of the app, a business’s strategy will need to include ways to sell the app. This can be done through social media, email campaigns and publicizing through the company’s website. This will show clients and consumers the benefits of the download and use of the addition.

Creating an app can add value to an already reputable business. DIY apps may not generate the same revenue as a more complex app using code, but for more informational context, DIY versions will suffice. Inc. writer John Brandon says it best, “If you’re looking for a low-cost way to dip a toe into apps, a DIY tool is a good place to start. But to create a highly polished app or one with unique features, you’re better off hiring a pro.”