Select Page

Businesses can’t grow without effective marketing strategies. Since there are a number of different marketing strategies, a business owner has to choose the ones that will help him or her reach the target audience. For example, a company offering retirement planning shouldn’t advertise on TikTok, a video sharing platform with mostly users age 23 and under. Effective strategies which can help most brands reach more consumers include:


Search engine optimization is a long-term strategy to rank better in search engines and it has an excellent ROI. Most people start their online experience on a search engine and organic traffic is free. Search engines send businesses qualified leads and the businesses at the top of the results get the most clicks.

Start an Affiliate Program

Creating an affiliate program allows a company to let publishers send them qualified leads. If the lead makes a purchase, the affiliate gets a commission. The brand can set rules about how the publisher can promote a product or service and offer images for them to use. Most businesses use an affiliate network, which allows them to set up a program quickly and easily.

Use Social Media

Business owners should find the platforms their customers and potential use and concentrate their efforts there. Marketers should read posts first to see what the desired audience talks about. This makes it easier to start conversations and create content that people will want to share. A good rule of thumb is to create useful, funny or otherwise non-promotional content 90 percent of the time.

Find Micro-Influencers

While major brands can afford to use celebrity social media influencers, most businesses can’t. Kylie Jenner, with 147 million followers, makes about $1.26 million per post. Micro-influencers have far less followers, but they also charge far less per post. Some may work on a commission basis or for free products. Micro-influencers usually have a highly, engaged niche audience. Business owners can search for someone with thousands of followers in their niche and reach out to them. Each of their followers may spread the word to their followers.

Remember, there is no one tactic that works for everyone. Businesses should experiment and track their results. Creating separate landing pages will help a business owner keep track of what is working and what isn’t.