by | Jan 22, 2021 | Justin Shimoon
If you’re like many professionals tasked with driving an online marketing platform for a brand or product, 2020 was a challenging year for you. Things are constantly changing in these crazy and uncertain times, so whether you’re building a social media...
by | Oct 1, 2020 | Blog, Justin Shimoon, Leadership
As the world economy gets worse, the eCommerce business sector has not only continued to exist, it has thrived. Even those with very little money are likely to buy food, clothing and other necessities online, and much more than ever in history. This fact almost...
by | Aug 27, 2020 | Blog, Justin Shimoon, Leadership
Businesses should not give up on older/direct marketing strategies just yet. The most popular forms of direct marketing are postcards and direct mails. These two methods are still viable today; after all, they gave us the billion-dollar industries of today. Online...
by | Jul 29, 2020 | Blog, Justin Shimoon, Leadership
Social media is changing, especially for businesses. In the past, it was expected that a company’s social media feeds could stand apart. The work was about creating an account that was true to your brand and spoke to the ideas your company needed to promote. The...
by | Apr 28, 2020 | Blog, Justin Shimoon, Leadership
Out of all the measurable metrics available to a business, marketing metrics are often the most confusing as many managers and sales teams have never run a digital campaign before and so are not aware of the many benefits digital marketing metrics can bring to their...