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How do You Know When to Rebrand?

How do You Know When to Rebrand?

Too often, the red flags that can signal a potential problem get lost in the rush of work and the bustle of life. It can be hard to notice them when you do, and launching a brand-new initiative can be a daunting task. In this article, we’ll talk about what a rebrand...
How Artificial Intelligence is Changing Marketing

How Artificial Intelligence is Changing Marketing

Artificial intelligence has become bigger than ever, finding a place in almost every industry. In the past, many were wear of AI, fearing it could mean the coming of our robot overlords. In more recent years, it’s become more acceptable, and it’s done a...
The Recent Evolution of Marketing

The Recent Evolution of Marketing

The field of marketing has changed dramatically over the past few decades. In the 80s and 90s, web-based internet marketing was a novel idea that most brands were wary of. In this essay, I will talk about how these changes have contributed to why now is a very...
Marketing Trends of 2022

Marketing Trends of 2022

The shift to online markets had been immediate and necessary for a business to survive and thrive. Finding the best marketing strategy is vital, even if it means keeping up with the market trends. Here are four marketing trends of 2022 that businesses looking to...
How to Market Yourself on Linkedin

How to Market Yourself on Linkedin

LinkedIn is one of the best ways to market yourself. It has numerous users, and it’s the world’s largest professional network. You can use LinkedIn to grow your personal or business brand, find potential clients for your products or services, and get in...
Differences between Advertising and Marketing

Differences between Advertising and Marketing

“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas or goods for consumption. Advertising is one form of marketing that helps promote products or services by creating an image in a person’s...