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Differences between Advertising and Marketing

Differences between Advertising and Marketing

“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas or goods for consumption. Advertising is one form of marketing that helps promote products or services by creating an image in a person’s...
Using Customer Data to Boost Your Marketing Efforts

Using Customer Data to Boost Your Marketing Efforts

As a small business owner, marketing your company is an uphill battle. One of the best methods to make your business seem more desirable is through customer data. To create a successful marketing strategy, it’s essential to collect as much customer data as...
How to Best Utilize YouTube

How to Best Utilize YouTube

Today, YouTube is among the best social media platforms. Statistics indicate that one can find approximately 149 billion videos with different types of content. This situation has led to stiff competition in rankings. This article describes the techniques that...
Small Business Marketing Resources

Small Business Marketing Resources

There are many useful small business marketing resources available. Marketing is the process of promoting and selling your products or services to consumers. In most businesses, marketing is a key factor on which the business’s success depends. This article...
How to Better Utilize Facebook Ads

How to Better Utilize Facebook Ads

Many businesses have been able to become successful off the back of Facebook’s advertising system. However, some businesses don’t know how to become successful on Facebook. Rather than sticking with what businesses know about traditional advertising, they...
How to Market Your Business on Instagram

How to Market Your Business on Instagram

The creation of Instagram revolutionized the art of sharing photos online. In a single month, at least 1.16 billion users are active on the website. Building an influential brand on Instagram requires a lot of hard work and innovation, but can pay off in spades.  Here...