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How do You Know When to Rebrand?

How do You Know When to Rebrand?

Too often, the red flags that can signal a potential problem get lost in the rush of work and the bustle of life. It can be hard to notice them when you do, and launching a brand-new initiative can be a daunting task. In this article, we’ll talk about what a rebrand...
How Artificial Intelligence is Changing Marketing

How Artificial Intelligence is Changing Marketing

Artificial intelligence has become bigger than ever, finding a place in almost every industry. In the past, many were wear of AI, fearing it could mean the coming of our robot overlords. In more recent years, it’s become more acceptable, and it’s done a...
The Recent Evolution of Marketing

The Recent Evolution of Marketing

The field of marketing has changed dramatically over the past few decades. In the 80s and 90s, web-based internet marketing was a novel idea that most brands were wary of. In this essay, I will talk about how these changes have contributed to why now is a very...
Differences between Advertising and Marketing

Differences between Advertising and Marketing

“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas or goods for consumption. Advertising is one form of marketing that helps promote products or services by creating an image in a person’s...
Small Business Marketing Resources

Small Business Marketing Resources

There are many useful small business marketing resources available. Marketing is the process of promoting and selling your products or services to consumers. In most businesses, marketing is a key factor on which the business’s success depends. This article...