by justinshimoon | Aug 27, 2020 | Blog, Justin Shimoon, Leadership
Businesses should not give up on older/direct marketing strategies just yet. The most popular forms of direct marketing are postcards and direct mails. These two methods are still viable today; after all, they gave us the billion-dollar industries of today. Online...
by justinshimoon | Jul 29, 2020 | Blog, Justin Shimoon, Leadership
Social media is changing, especially for businesses. In the past, it was expected that a company’s social media feeds could stand apart. The work was about creating an account that was true to your brand and spoke to the ideas your company needed to promote. The...
by justinshimoon | Jun 24, 2020 | Blog, Justin Shimoon, Leadership
There is a fine line between developing a product and developing a product effectively. Coming up with a product isn’t as hard as some like to say. It’s how the product is developed that’s the real challenge. There are various steps entrepreneurs must take in order to...
by justinshimoon | May 28, 2020 | Blog, Justin Shimoon, Leadership
Businesses can’t grow without effective marketing strategies. Since there are a number of different marketing strategies, a business owner has to choose the ones that will help him or her reach the target audience. For example, a company offering retirement...
by justinshimoon | Apr 28, 2020 | Blog, Justin Shimoon, Leadership
Out of all the measurable metrics available to a business, marketing metrics are often the most confusing as many managers and sales teams have never run a digital campaign before and so are not aware of the many benefits digital marketing metrics can bring to their...
by justinshimoon | Mar 3, 2020 | Blog, Justin Shimoon, Leadership
For decades, small business owners lacked the overarching cybersecurity and data management tools enjoyed by their enterprise-level peers. Advances in technology continue to address and close that gap. Here are three trends that can help your business manage its...
