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Justin Shimoon’s Blog

Boost Your Digital Marketing Skills This Winter

Boost Your Digital Marketing Skills This Winter

If you're like many professionals tasked with driving an online marketing platform for a brand or product, 2020 was a challenging year for you. Things are constantly changing in these crazy and uncertain times, so whether you're building a social media audience or...

The Role of Digital Entrepreneurs

The Role of Digital Entrepreneurs

The role of digital entrepreneurs is changing in the post-pandemic world with more opportunities available to them. This means those that are interested in entrepreneurship will have more opportunities without the start-up costs that once might have prevented them...

The Best Direct Marketing Strategies

The Best Direct Marketing Strategies

Businesses should not give up on older/direct marketing strategies just yet. The most popular forms of direct marketing are postcards and direct mails. These two methods are still viable today; after all, they gave us the billion-dollar industries of today. Online...

Effective Product Development

Effective Product Development

There is a fine line between developing a product and developing a product effectively. Coming up with a product isn’t as hard as some like to say. It’s how the product is developed that’s the real challenge. There are various steps entrepreneurs must take in order to...

Four New Business Metrics To Focus On In 2020

Four New Business Metrics To Focus On In 2020

Out of all the measurable metrics available to a business, marketing metrics are often the most confusing as many managers and sales teams have never run a digital campaign before and so are not aware of the many benefits digital marketing metrics can bring to their...

Tips on Turning Traffic into Profitable Leads

Tips on Turning Traffic into Profitable Leads

The most critical step in marketing any product or service is to produce content that is directly or indirectly associated with it. For the most part, this involves creating content for potential customers to read for free on blogs and within social platforms. The...