Justin Shimoon’s Blog
Boost Your Digital Marketing Skills This Winter
If you're like many professionals tasked with driving an online marketing platform for a brand or product, 2020 was a challenging year for you. Things are constantly changing in these crazy and uncertain times, so whether you're building a social media audience or...
The Importance of Agility in Digital Marketing
Although digital marketing has precise goals that have not changed over the years, the methods of pursuing these goals keep on changing. Marketers are required to distribute content across various new technologies and implement marketing campaigns in real-time. For...
The Role of Digital Entrepreneurs
The role of digital entrepreneurs is changing in the post-pandemic world with more opportunities available to them. This means those that are interested in entrepreneurship will have more opportunities without the start-up costs that once might have prevented them...
An Auspicious Time to Start an eCommerce Business
As the world economy gets worse, the eCommerce business sector has not only continued to exist, it has thrived. Even those with very little money are likely to buy food, clothing and other necessities online, and much more than ever in history. This fact almost...
The Best Direct Marketing Strategies
Businesses should not give up on older/direct marketing strategies just yet. The most popular forms of direct marketing are postcards and direct mails. These two methods are still viable today; after all, they gave us the billion-dollar industries of today. Online...
The Emerging Social Media Trends You Need To Know
Social media is changing, especially for businesses. In the past, it was expected that a company’s social media feeds could stand apart. The work was about creating an account that was true to your brand and spoke to the ideas your company needed to promote. The...
Effective Product Development
There is a fine line between developing a product and developing a product effectively. Coming up with a product isn’t as hard as some like to say. It’s how the product is developed that’s the real challenge. There are various steps entrepreneurs must take in order to...
Four Affordable and Effective Marketing Strategies
Businesses can't grow without effective marketing strategies. Since there are a number of different marketing strategies, a business owner has to choose the ones that will help him or her reach the target audience. For example, a company offering retirement planning...
Four New Business Metrics To Focus On In 2020
Out of all the measurable metrics available to a business, marketing metrics are often the most confusing as many managers and sales teams have never run a digital campaign before and so are not aware of the many benefits digital marketing metrics can bring to their...
Tips on Turning Traffic into Profitable Leads
The most critical step in marketing any product or service is to produce content that is directly or indirectly associated with it. For the most part, this involves creating content for potential customers to read for free on blogs and within social platforms. The...