Justin Shimoon’s Blog
How to Market Yourself on Linkedin
LinkedIn is one of the best ways to market yourself. It has numerous users, and it's the world's largest professional network. You can use LinkedIn to grow your personal or business brand, find potential clients for your products or services, and get in contact with...
Differences between Advertising and Marketing
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas or goods for consumption. Advertising is one form of marketing that helps promote products or services by creating an image in a person's mind." The two...
Using Customer Data to Boost Your Marketing Efforts
As a small business owner, marketing your company is an uphill battle. One of the best methods to make your business seem more desirable is through customer data. To create a successful marketing strategy, it's essential to collect as much customer data as possible,...
How to Best Utilize YouTube
Today, YouTube is among the best social media platforms. Statistics indicate that one can find approximately 149 billion videos with different types of content. This situation has led to stiff competition in rankings. This article describes the techniques that...
Small Business Marketing Resources
There are many useful small business marketing resources available. Marketing is the process of promoting and selling your products or services to consumers. In most businesses, marketing is a key factor on which the business's success depends. This article reviews...
How to Better Utilize Facebook Ads
Many businesses have been able to become successful off the back of Facebook's advertising system. However, some businesses don't know how to become successful on Facebook. Rather than sticking with what businesses know about traditional advertising, they need to...
How to Market Your Business on Instagram
The creation of Instagram revolutionized the art of sharing photos online. In a single month, at least 1.16 billion users are active on the website. Building an influential brand on Instagram requires a lot of hard work and innovation, but can pay off in spades. Here...
Content Marketing Tips
Once you've created content you're satisfied with, it's time to upload it to the internet. That often isn't the end of the puzzle though, as you're likely going to want to find ways that you can spread your content to interested people browsing the internet. It can be...
How to Best Utilize Social Media as a Marketing Tactic
Running contests can help improve engagement and can be an effective marketing strategy. By participating in a companies social media contests, customers will naturally share these events with their friends and help provide your company with further outreach. Prominent media publications can also write articles about the contest if the prizes are unique. Simultaneously while great for outreach, these contests can also be helpful to grow their social media following. For example, they can tell contestants to tag their friends and click the follow and share buttons.
Email Marketing Tips for Small Businesses
It may seem like common sense, but there is one simple reason why you should change your subject lines more often: to get more subscribers. When you change your subject lines frequently, subscribers will notice your emails. And when they notice your emails, the chances are that they will at least open and read some of them.