Justin Shimoon’s Blog
How do You Know When to Rebrand?
Too often, the red flags that can signal a potential problem get lost in the rush of work and the bustle of life. It can be hard to notice them when you do, and launching a brand-new initiative can be a daunting task. In this article, we’ll talk about what a rebrand...
How Artificial Intelligence is Changing Marketing
Artificial intelligence has become bigger than ever, finding a place in almost every industry. In the past, many were wear of AI, fearing it could mean the coming of our robot overlords. In more recent years, it's become more acceptable, and it's done a lot to improve...
The Recent Evolution of Marketing
The field of marketing has changed dramatically over the past few decades. In the 80s and 90s, web-based internet marketing was a novel idea that most brands were wary of. In this essay, I will talk about how these changes have contributed to why now is a very...
Marketing Trends of 2022
The shift to online markets had been immediate and necessary for a business to survive and thrive. Finding the best marketing strategy is vital, even if it means keeping up with the market trends. Here are four marketing trends of 2022 that businesses looking to...
How to Rebrand Yourself This Year
Maybe you're not happy with your old self. You want a new start for the New Year. Perhaps it's time to make a few changes and try a little bit of rebranding. It's never too late to turn over a new leaf, so we've put together some tips that will help you get started on...
How to Market Yourself on Linkedin
LinkedIn is one of the best ways to market yourself. It has numerous users, and it's the world's largest professional network. You can use LinkedIn to grow your personal or business brand, find potential clients for your products or services, and get in contact with...
Differences between Advertising and Marketing
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas or goods for consumption. Advertising is one form of marketing that helps promote products or services by creating an image in a person's mind." The two...
Using Customer Data to Boost Your Marketing Efforts
As a small business owner, marketing your company is an uphill battle. One of the best methods to make your business seem more desirable is through customer data. To create a successful marketing strategy, it's essential to collect as much customer data as possible,...
How to Best Utilize YouTube
Today, YouTube is among the best social media platforms. Statistics indicate that one can find approximately 149 billion videos with different types of content. This situation has led to stiff competition in rankings. This article describes the techniques that...
Small Business Marketing Resources
There are many useful small business marketing resources available. Marketing is the process of promoting and selling your products or services to consumers. In most businesses, marketing is a key factor on which the business's success depends. This article reviews...